There’s actually a really important reason that they had to do it.įacebook has been experimenting with camera-focused apps since since 2012. Now, five years later they are being called out for copying. It’s part of a deliberate product strategy that started 5 years ago. This isn’t by accident or something they woke up one day and decided to do. Over the last year, Facebook’s been maniacal about incorporating Stories into each and every one of it’s products. Facebook couldn’t have paid for the amount of attention they were getting… These launches have been quite popular with the press who repeatedly pointed out that Facebook is cloning Snapchat in yet another one of their products. Within a few weeks of Messenger Day’s launch, Facebook announced the launch of Stories in the core Facebook app. Messenger Day launched in March 2017 as a Stories-style feature for Messenger after being in testing since Q3 2016.WhatsApp launched an update to WhatsApp Status in February 2017 that incorporated features which resembled Snapchat Stories.Instagram launched Instagram Stories in August 2016.Snapchat launched Snapchat Stories in October, 2013.And what did Facebook do? They didn’t just copy Stories once, they copied it across all of their core products. One of the standout features of Snapchat has been Stories. Plus it’s made sharing more fun through the use of filters and augmented reality (AR). It greatly reduced the friction of sharing photos and short videos with friends. I still don’t use Snapchat much and would barely count as a monthly active user. I first tried using Snapchat in 2012, back when it was an early but growing disappearing photo app. I’ve been using Facebook and it’s growing family of products for years.
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